Integrated Image has a long standing partnership with Rite Aid, beginning with the standardization of their remodel program. We created site specific brand books for consistent store remodels, considering municipality and landlord requirements, existing conditions alongside client objectives, and corporate gained control over the location branding. When Rite Aid decided to rebrand their portfolio of stores they leaned on Integrated Image to develop the signage guidance and specifications, and perform all of the prototyping to ensure a maximum impact. These guidelines became the standard for over 300 rebrand locations within one year.
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